Rent is on the rise in the Bay Area.
Average asking rents for apartments in the nine-county Bay Area reached $1,562 during the fourth quarter—up 9.4 percent from a year ago. (RealFacts, January 2008)

Average interest rates are
at a historical record low.
Buyers who qualify for conventional financing are locking in mortgages at near-historically low rates. The average rate for a 30-year fixed-rate mortgage for 2007 was a low 5.69 percent.
(Freddie Mac, January 2008)

More choices make finding
the perfect home possible.
Buyers have more homes from which to choose from a builder
who truly satisfies unique home buying needs.
(National Association of Home Builders)

Buying a home in the Bay Area
is still a smart investment.
During the past 30 years, home values have risen more than
6 percent annually, and on average, the value of a home
nearly doubles every 10 years.
(National Association of Realtors, January 2008)

Homeownership increases your net worth.
The average homeowner’s net worth is $171,000 – that’s nearly 46
times that of a renter’s average net worth of $4,800.
(Federal Reserve Survey of Consumer Finances)